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A founder seated at a sunlit Barcelona café table, holding a cortado coffee cup, looking at a laptop with a trending-up line chart. Warm Mediterranean light, sand and terracotta tones, editorial portrait photography style.

Founder narrative

I added Catalan to my SaaS and Barcelona conversions almost doubled. Italian flopped. A 60-day localization diary (June 2026)

June 21, 202613 min read17

OperatorBook

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I added Catalan to my SaaS and Barcelona conversions almost doubled. Italian flopped. A 60-day localization diary (June 2026)
First hire at $9,120 MRR: a SaaS founder's diary (2026)
How Inés Vargas got her first 100 paying customers in 90 days (and the $1,470 it cost her)
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