By the numbers
Numbers
The revenue and cost figures, gathered in one place. MRR journeys, post-mortems and the honest math behind each story.
5
Stories published
5
Categories tracked
52
Minutes of reading
By category
The ledger
Every story we've published, newest first.
- Founder narrativeHow Inés Vargas got her first 100 paying customers in 90 days (and the $1,470 it cost her)11 min
- MRR journeyMarta del Sol on hitting $4K MRR with three AI agents11 min
- Post-mortemWhy we killed our SaaS at $12K MRR (a post-mortem)10 min
- Day in the lifeFrom freelance to $50K MRR in 18 months: a day in the life10 min
- LessonsA 90-day post-mortem of a failed AI app launch10 min