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By the numbers

Numbers

The revenue and cost figures, gathered in one place. MRR journeys, post-mortems and the honest math behind each story.

71
Stories published
5
Categories tracked
592
Minutes of reading

The revenue reference

Every sourced indie-SaaS and creator revenue number we have profiled, in one sortable table. Each figure links to the full sourced breakdown.

Showing 33 of 33 companies.

OperatorBook revenue reference: every sourced indie-SaaS and creator revenue number we have profiled, sortable by company, latest revenue, year and source type.
Profit / notesProfile
Zoho~$1.4B (FY25)FY25 (Apr 2026)FiledEntrackr / MCA filings, Economic TimesNet profit ~Rs 3,191 cr; never raised VC; +17.8% YoYRead the profile
Midjourney~$500M ARR (2025)2025Analyst-estimateGetLatka (2026); Product GrowthNever confirmed; 2026 outlier projection ~$150MRead the profile
Calendly~$349M (2024)2024SacraSacra via Google AI OverviewPrivate; estimates range $70M-$349M; Growjo ~$144.1MRead the profile
Zapier~$310M (2024)2024GetLatkaGetLatka; SQ MagazineBootstrapped on ~$1.2M seed; profitable since 2014; ~$400M projected 2025Read the profile
Craigslist~$302M (2024, projected)2024Analyst-estimateAIM Group / ResearchAndMarketsNever discloses; frozen peak ~$1.035B (2018); ~50 staffRead the profile
ClickFunnels~$170M (2024)2024GetLatkaGetLatkaPeaked $265.3M (2023); run-rate est. $95M-$107.7M (ZoomInfo/Growjo)Read the profile
Ahrefs~$149M ARR (2024)2024GetLatkaGetLatkaBootstrapped; company-disclosed ~$257M total over 2020-2022Read the profile
Todoist (Doist)$100M+ cumulative (2024)Jul 2024Founder-statedAmir Salihefendic (LinkedIn/X)Fully bootstrapped; ARR ~$26.5M (GetLatka, Oct 2024)Read the profile
PostHog~$57.5M ARR (Feb 2026)Feb 2026SacraSacraCompany says 'low $10s of millions'; Stripe: 'on pace for $100M'Read the profile
beehiiv~$30M (2026)2026Founder-statedTyler Denk (founder figures)~$20M recurring SaaS + ~$10M ads/marketplace; VC-backedRead the profile
ConvertKit (Kit)$29M ARR (2021)2021Founder-statedNathan Barry (SaaStock talk)Bootstrapped, no VC; rebranded Kit 2024; from $1,337/mo in 2014Read the profile
Justin Welsh$15M total (2026)2026Founder-statedjustinwelsh.meOne-person business, no employees, ~89% marginRead the profile
Gumroad~$12M (2024 est.); $21M (2023)2024SacraSacra estimates~$9M profit (2023, Sacra); creator GMV ($142M) is not Gumroad revenueRead the profile
Ghost$10.88M ARR (Jul 2026)Jul 2026Disclosedghost.org/about live dashboardNon-profit; published live ($907K MRR, 30,441 customers); can never be soldRead the profile
Fathom Analytics~$5M-$10M ARR (undated)undatedAnalyst-estimateFounder Ventures (unverified)Refuses to publish; founder buyout 2024, sole owner Jack EllisRead the profile
Balsamiq$6.58M (2024)2024DisclosedBalsamiq own blog (Peldi)Founder publishes exact revenue yearly; GetLatka overstates ($10.6M)Read the profile
Transistor.fm~$4.5M ARR (2025)2025Analyst-estimateStartup Founder Stories leaderboardFounders never confirmed; profitable, no VC, 50/50 two-personRead the profile
Tally$4.3M ARR (end 2025)2025Founder-statedMarie Martens (LinkedIn/blog)Bootstrapped; team of 8, 800,000+ users; charges ~2% of usersRead the profile
Plausible Analytics~$3.1M ARR (2024)2024GetLatkaGetLatka (Oct 2024)Bootstrapped, profitable; crossed $1M ARR 2022 (self-reported)Read the profile
Pieter Levels~$3.1M/year (Jul 2025)Jul 2025Founder-statedCheeky Pint (first-party)Solo, no team, no VC, never-sell portfolioRead the profile
Obsidian$2M-$25M (2026, range)2026Analyst-estimateGetLatka; Fueler; Google AI OverviewNever discloses; GetLatka ~$2M ARR (2025); viral $25M unverifiedRead the profile
Baremetrics~$1.5M ARR (2020, at sale)2020DisclosedFounder-disclosed transaction; GetLatkaSold to Xenon Partners for $4.0M cash (2020); GetLatka $1.5M ARR (2025)Read the profile
Carrd~$1.2M ARR (2024)2024GetLatkaGetLatka; founder (AJ) confirmed ~2022$19/yr, ~1 person; founder-confirmed ~$100K MRR on podcast (~2022)Read the profile
Testimonial.to$1M+ ARR (2024-2026)2024-2026GetLatkaGetLatka, TaskadeBootstrapped, solo; $800K ARR (Sep 2023, founder); out-earned his AI product 4:1Read the profile
Bannerbear~$1M ARR (2024)2024Analyst-estimateThird-party write-upsSolo API; founder-published to ~$27K MRR (2021) then pulled dashboard; peak ~$53K MRR (2024)Read the profile
Lemon Squeezy~$1M+ ARR (2024)2024Analyst-estimateCrunchbase; TechCrunchAcquired by Stripe Jul 2024 (terms undisclosed); hit $1M ARR in 9 months (~2022)Read the profile
FeedbackPanda~$55K MRR (2019, at exit)2019Founder-statedArvid Kahl (founder)Sold to SureSwift 2019 (undisclosed); 5,000+ customers, no fundingRead the profile
Hypefury~$567K ARR (2024)2024GetLatkaGetLatka$20K MRR peak (2021) then declined; $0 raised, ~14 peopleRead the profile
TypingMind (Tony Dinh)$500K+ cumulative (2024)Feb 2024Founder-statedTony Dinh (build-in-public)~$15K MRR (Feb 2024); launched 5 days after ChatGPT API openedRead the profile
Simple Analytics~$500K/year (2026)2026Analyst-estimateRightBlogger; site /openBootstrapped, no funding; ~1,337 paying customersRead the profile
Buttondown~$392K (Oct 2024)Oct 2024GetLatkaGetLatka$0 funding, ~250 customers; +61% YoY 2025 (founder, % only), cash-flow profitableRead the profile
ShipFast (Marc Lou)$250K in 5 months (2024)2024Founder-statedMarketingCrafted case study (his public figures)Next.js boilerplate; built in a week, $6K in first 48h; out-earned his end-user startupsRead the profile
HeadshotPro~$96K/yr (2023-2025, unconfirmed)2023-2025Analyst-estimateBusiness-data aggregators (auto-estimate)Founder stopped sharing 2023; viral '$300K/mo' is NOT founder-statedRead the profile

Figures are transcribed from OperatorBook's individual sourced profiles; estimates are labeled as estimates. Follow each row's link for the full source ledger.

By category

Day in the life1Founder narrative39Lessons1MRR journey29Post-mortem1

The ledger

Every story we've published, newest first.