Founder narrative
The month I cut my pricing from four plans to two at $37K MRR: a repackaging diary (2026)
A composite founder diary (2026): the month I deleted two of my four pricing plans at $37K MRR. Why a 'Business' tier only 6% of customers ever chose was taxing everyone, what the research says about three tiers (and why I went to two), the scary first-week conversion dip, and how simplifying took trial-to-paid from 3.1% to 4.4% and MRR from $37K to $40K without new traffic.
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