Founder narrative
The month my AppSumo lifetime deal caught up with me at $42K MRR: a founder diary (2026)
At $42K MRR I finally added up what an AppSumo lifetime deal I ran years earlier was really costing me: about 1,150 active lifetime accounts paying $0 a month while eating support and server costs. A 2026 founder diary on the long tail of a lifetime deal, and how I cleaned it up.
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