Founder narrative
The month I turned down $45K of custom work at $27K MRR: a founder diary (2026)
At $27K MRR one account offered $45,000 for a custom build plus $3,000 a month, if I would build a bespoke module only they would use. A composite founder diary on why I said no, the arithmetic that changed my mind, and the roadmap test I use now.
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