Tag

#product market fit

2 posts tagged.

Founder narrative

The month I niched down at $29K MRR: a repositioning diary (2026)

A composite founder diary (2026): the month I broke a five-month plateau at $29K MRR by repositioning a horizontal 'scheduling for everyone' tool into a product built for one vertical. The panic of a shrinking funnel, the six-week trial dip, and why narrowing took MRR from $29K to $41K without a single new marketing tactic.

8 min read167
Lessons

A 90-day post-mortem of a failed AI app launch

The app worked. The demo hit 140,000 views and 412 people signed up on launch day. Ninety days later: 11 paying users, ~$209 MRR, and an $8,000 monthly burn. This is the boring middle where AI products actually die: the retention cliff the launch hid, the month spent building the wrong thing, the five user calls that came too late, and the specific trap of an AI demo that's too good to be true.

14 min read260