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A founder at a wooden desk in warm morning light studying a laptop that shows a revenue line rising, flattening, then dropping into a small cliff, in muted sand and terracotta tones

Founder narrative

The month my first annual plans came up for renewal at $19K MRR: a renewal-cliff diary (2026)

July 15, 20267 min read24

OperatorBook

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The month I quit my job at $11,200 MRR: a going-full-time diary (2026)
Hypefury Revenue: The $20K MRR Peak and the Fake-Money Tool (2026)
The month my first annual plans came up for renewal at $19K MRR: a renewal-cliff diary (2026)
Transistor.fm Revenue: The $4.5M Number the Founders Never Confirmed (2026)

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The month a competitor copied my SaaS (at $30K MRR)
Ghost Revenue: The $10.8M ARR a Non-Profit Publishes in Public (2026)
The month my SaaS finally covered my rent (at $4,300 MRR)
Plausible Analytics Revenue: The $1M ARR Bet Against Google
The month my biggest customer left and took a third of my MRR
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