Founder narrative
The month I niched down at $29K MRR: a repositioning diary (2026)
A composite founder diary (2026): the month I broke a five-month plateau at $29K MRR by repositioning a horizontal 'scheduling for everyone' tool into a product built for one vertical. The panic of a shrinking funnel, the six-week trial dip, and why narrowing took MRR from $29K to $41K without a single new marketing tactic.
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