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At $31K MRR I stopped burying cancellation and stopped fighting refunds. The chargebacks that friction was quietly manufacturing fell away, and MRR kept climbing.
A solo founder pours three months into a version 2 and a Product Hunt launch at $13K MRR, and it moves revenue by about $190. The real story is the month after, and what actually grew the business.
My SaaS MRR climbed 27 percent in a quarter while gross churn quietly doubled and net revenue retention slid below 100 percent. A first-person 2026 diary on catching the leak.
Cadence reached $12,400 in MRR with 140 accounts and an up-and-to-the-right graph, then the founders shut it down on purpose. This is the post-mortem of the most dangerous number in startups: too much to walk away from, too little to live on. The retention they didn't track, the customer they optimized for and shouldn't have, the fork they took too late, and the unusually honest way they ended it.
The app worked. The demo hit 140,000 views and 412 people signed up on launch day. Ninety days later: 11 paying users, ~$209 MRR, and an $8,000 monthly burn. This is the boring middle where AI products actually die: the retention cliff the launch hid, the month spent building the wrong thing, the five user calls that came too late, and the specific trap of an AI demo that's too good to be true.
