Tag

#saying no

2 posts tagged.

The month I said no to a white-label reseller at $33K MRR: a founder diary (2026)

At $33K MRR an agency offered to white-label and resell my product, projecting twelve to fifteen thousand in new MRR. A composite founder diary on why I said no, the discount math the pitch hid, and the referral deal I offered instead.

July 28, 20269 min read117

Founder narrative

The month I turned down $45K of custom work at $27K MRR: a founder diary (2026)

At $27K MRR one account offered $45,000 for a custom build plus $3,000 a month, if I would build a bespoke module only they would use. A composite founder diary on why I said no, the arithmetic that changed my mind, and the roadmap test I use now.

July 25, 20268 min read121