Tag

#unit economics

2 posts tagged.

The month my AppSumo lifetime deal caught up with me at $42K MRR: a founder diary (2026)

At $42K MRR I finally added up what an AppSumo lifetime deal I ran years earlier was really costing me: about 1,150 active lifetime accounts paying $0 a month while eating support and server costs. A 2026 founder diary on the long tail of a lifetime deal, and how I cleaned it up.

August 1, 20269 min read365

Founder narrative

The month my gross margin scared me at $38K MRR: a founder diary (2026)

At $38K MRR my revenue looked healthy, but my gross margin was only about 62%, well under the 75% SaaS benchmark, mostly because of AI feature costs. Here is the month of margin surgery that took it to 76% without touching what customers valued.

July 31, 20269 min read305