Founder narrative

I added Catalan to my SaaS and Barcelona conversions almost doubled. Italian flopped. A 60-day localization diary (June 2026)

First hire at $9,120 MRR: a SaaS founder's diary (2026)

A composite vertical-SaaS founder hit $9,120 MRR running entirely on four AI agents, then made her first paid hire in March 2026, not a developer, an operations contractor at $22/hr through Deel. The 60-day result: NPS +14, churn -1.2 pp, founder hours -11/wk. With the math, the agent she retired, and what she'd do the same.

How Inés Vargas got her first 100 paying customers in 90 days (and the $1,470 it cost her)

Inés Vargas, a solo founder in Bilbao, hit 100 paying customers in 90 days for $1,470 in total spend. The itemized cost breakdown, the LinkedIn voice-DM channel that beat cold email 27x, the pricing flip at customer 38, and the channel she'd skip if starting again. Told as told to Joaquín del Río, with the spreadsheet on the table.