Tag

#customer concentration

2 posts tagged.

The month one customer became 40% of my MRR at $36K: a founder diary (2026)

At $36K MRR I realized one customer was nearly 40% of my revenue. Why single-customer concentration is dangerous even when they stay, and the boring playbook that cut it to under 30%.

July 30, 20268 min read244

Founder narrative

The month I turned down $45K of custom work at $27K MRR: a founder diary (2026)

At $27K MRR one account offered $45,000 for a custom build plus $3,000 a month, if I would build a bespoke module only they would use. A composite founder diary on why I said no, the arithmetic that changed my mind, and the roadmap test I use now.

July 25, 20268 min read263