Tag

#deferred revenue

2 posts tagged.

Founder narrative

The month a quality of earnings report halved my price at $49K MRR: a founder diary (2026)

A composite founder diary (2026): at $49K MRR a letter of intent valued my company at four times ARR, and eleven weeks later a quality of earnings report put the price at $1,162,960 instead of $2,352,000. Why ARR overstated my trailing twelve month revenue by $70,700, why the two year recurrence test killed most of my add-back list, and the line I had never once thought about: the market salary I never paid myself, which cost more than the revenue restatement, the add-back fight and the deferred revenue combined.

10 min read73
Founder narrative

The month I switched to annual-first pricing at $32K MRR: a billing diary (2026)

A composite founder diary (2026): the month I rebuilt my pricing page around annual billing at $32K MRR. Why monthly billing was quietly leaking customers, what ChartMogul's 2024 data shows about annual retention (62% versus 41% for monthly), the discount and cash-timing tradeoffs, and why I defaulted new signups to annual instead of forcing everyone onto it.

9 min read206