OperatorBook
Subscribe

Tag

#net revenue retention

3 posts tagged.

Founder narrative

The month cohort analysis exposed my real churn at $44K MRR: a founder diary (2026)

A composite founder diary (2026): at $44K MRR my blended monthly churn had been flat for a year, so I finally built a cohort retention grid. It showed my newest cohorts leaving at nearly double the rate of my loyal old customers, who were propping up the average. What cohort analysis is, why logo retention and revenue retention tell different stories, what SaaS Capital and ChartMogul data say about net revenue retention, and why I now judge the business on the leading edge instead of the mean.

8 min read188
Founder narrative

The month I switched to annual-first pricing at $32K MRR: a billing diary (2026)

A composite founder diary (2026): the month I rebuilt my pricing page around annual billing at $32K MRR. Why monthly billing was quietly leaking customers, what ChartMogul's 2024 data shows about annual retention (62% versus 41% for monthly), the discount and cash-timing tradeoffs, and why I defaulted new signups to annual instead of forcing everyone onto it.

9 min read201