Founder narrative
The month cohort analysis exposed my real churn at $44K MRR: a founder diary (2026)
A composite founder diary (2026): at $44K MRR my blended monthly churn had been flat for a year, so I finally built a cohort retention grid. It showed my newest cohorts leaving at nearly double the rate of my loyal old customers, who were propping up the average. What cohort analysis is, why logo retention and revenue retention tell different stories, what SaaS Capital and ChartMogul data say about net revenue retention, and why I now judge the business on the leading edge instead of the mean.
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