MRR journey
Wistia Revenue: The $67M Number Built on $17.3M of Debt (2026)
Wistia is private and bootstrapped, so estimates of its revenue swing from $24M to $67M. But the number that really explains it is the $17.3M of debt the founders took on in 2017 to buy out investors and force themselves profitable. A sourced ledger and the operator lesson.
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