MRR journey
Yoast Revenue: The $12M Bootstrapped Number That Went Dark After Newfold (2026)
Yoast hit ~$12M ARR in 2019 with zero funding, then sold to PE-backed Newfold in 2021 and stopped disclosing numbers. A sourced, year-tagged ledger, why the 2026 estimates run from $12.4M to $100M, and the operator lesson in why a healthy bootstrapped company sells anyway.
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