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29 posts in this category.
Mailchimp hit about $800M in revenue with zero venture capital, sold to Intuit for roughly $12B in 2021, and in May 2026 Intuit confirmed its revenue is now declining. A source-typed ledger, and what actually transfers.
Craigslist has never disclosed its finances, so every revenue figure is an estimate. The famous $694M stat is a frozen 2018 peak; AIM Group data shows it has fallen to about $302M by 2024. Here is the sourced ledger and the operator lesson.
Midjourney has never disclosed revenue, so 2026 estimates run from $150M to $500M ARR. Here is the sourced ledger, the pricing math, and the number that actually holds.
Obsidian has never disclosed revenue, so 2026 estimates run from about $2M to $25M. Here is the sourced ledger, the pricing math, and the number that holds.
Lemon Squeezy hit $1M ARR in nine months, turned down a $50M Series A, then sold to Stripe for an undisclosed sum. An honest, source-typed revenue ledger, and why the disclosed number is the least interesting part.
ClickFunnels revenue peaked at a reported $265.3M in 2023, then fell to about $170M in 2024. An honest, source-typed ledger, plus the raise it never announced.
Calendly is private and stopped confirming its revenue, so third-party estimates now range from about $70M to $349M. Here is the source-typed ledger, the bootstrapped-then-$3B-raise story, and what actually transfers to operators.
PostHog publishes its salaries, strategy, and board decks, yet keeps its revenue deliberately vague. The company says 'low $10s of millions'; analyst Sacra estimates ~$57.5M ARR (Feb 2026); Stripe says 'on pace for $100M.' A sourced, typed ledger of what PostHog actually earns, and why the most open company in dev tools blurs its own top line.
Zapier's revenue is estimated near $310 million a year, reached on a single $1.2 to $1.4 million seed and profitability since 2014, then valued at $5 billion via a secondary sale. A source-typed ledger of what is confirmed, what is estimated, and what transfers.
Zoho crossed about Rs 12,313 crore (roughly $1.4 billion) in FY25 revenue, up 17.8%, having never raised a cent of venture capital. A source-typed ledger of how, and what actually transfers.
Todoist has crossed $100M in cumulative revenue, fully bootstrapped, and its founder says the number is the boring part. A dated, source-typed revenue ledger for Doist, and what actually transfers from a 17-year customer-funded climb.
Ahrefs is a fully bootstrapped, nine-figure SEO business, but it has never published an official revenue figure. The one hard number it let slip, ~$257M, and the operator lesson behind it.
