MRR journey
Obsidian Revenue: Why the Estimates Run From $2M to $25M (2026)
Obsidian has never disclosed revenue, so 2026 estimates run from about $2M to $25M. Here is the sourced ledger, the pricing math, and the number that holds.
9 min read433
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MRR journey
50 posts in this category.
MRR journey
Lemon Squeezy Revenue: The $1M Number It Hit Before Selling to Its Biggest Rival (2026)
Lemon Squeezy hit $1M ARR in nine months, turned down a $50M Series A, then sold to Stripe for an undisclosed sum. An honest, source-typed revenue ledger, and why the disclosed number is the least interesting part.
9 min read144
MRR journey
ClickFunnels Revenue: The $265M Number That Quietly Dropped to $170M (2026)
ClickFunnels revenue peaked at a reported $265.3M in 2023, then fell to about $170M in 2024. An honest, source-typed ledger, plus the raise it never announced.
8 min read152
MRR journey
Calendly Revenue: Why the Estimates Range From $70M to $349M (2026)
Calendly is private and stopped confirming its revenue, so third-party estimates now range from about $70M to $349M. Here is the source-typed ledger, the bootstrapped-then-$3B-raise story, and what actually transfers to operators.
9 min read139
MRR journey
PostHog Revenue: The $57M Number the Most Transparent Company in Tech Won't Confirm (2026)
PostHog publishes its salaries, strategy, and board decks, yet keeps its revenue deliberately vague. The company says 'low $10s of millions'; analyst Sacra estimates ~$57.5M ARR (Feb 2026); Stripe says 'on pace for $100M.' A sourced, typed ledger of what PostHog actually earns, and why the most open company in dev tools blurs its own top line.
7 min read156
MRR journey
Zapier Revenue: The $310M Number It Built on One $1.3M Check (2026)
Zapier's revenue is estimated near $310 million a year, reached on a single $1.2 to $1.4 million seed and profitability since 2014, then valued at $5 billion via a secondary sale. A source-typed ledger of what is confirmed, what is estimated, and what transfers.
8 min read192
MRR journey
Zoho Revenue: The $1.4 Billion Number It Built Without a Dollar of VC (2026)
Zoho crossed about Rs 12,313 crore (roughly $1.4 billion) in FY25 revenue, up 17.8%, having never raised a cent of venture capital. A source-typed ledger of how, and what actually transfers.
7 min read308
MRR journey
Todoist Revenue: The $100 Million Number Its Founder Calls Boring (2026)
Todoist has crossed $100M in cumulative revenue, fully bootstrapped, and its founder says the number is the boring part. A dated, source-typed revenue ledger for Doist, and what actually transfers from a 17-year customer-funded climb.
8 min read168
MRR journey
Ahrefs Revenue: The $257M Number It Let Slip (2026)
Ahrefs is a fully bootstrapped, nine-figure SEO business, but it has never published an official revenue figure. The one hard number it let slip, ~$257M, and the operator lesson behind it.
7 min read135
MRR journey
Buttondown Revenue: The $392K Number Justin Duke Stopped Publishing (2026)
Buttondown's founder Justin Duke is radically transparent about growth and profitability, but stopped publishing his revenue. The best estimate is roughly $392K a year and rising 61%. Inside the bootstrapped newsletter tool that hides its own number.
8 min read197
MRR journey
Simple Analytics Revenue: The ~$500K/Year Built Against Google Without a Cent of Funding (2026)
Simple Analytics never took a cent of funding and grew almost entirely by word of mouth. The dated ledger runs from $30K ARR in 2019 to a ~$500K/year third-party estimate in 2026. The number is real. The lesson underneath it is slower than it looks.
8 min read236
MRR journey
Fathom Analytics Revenue: The Number They Refuse to Publish (2026)
Fathom Analytics has never published its revenue, on purpose. The only figure in circulation is a third-party estimate of $5M to $10M ARR. Inside the privacy company that keeps its own numbers private.
8 min read165