#founder narrative

How Inés Vargas got her first 100 paying customers in 90 days (and the $1,470 it cost her)

Inés Vargas, a solo founder in Bilbao, hit 100 paying customers in 90 days for $1,470 in total spend. The itemized cost breakdown, the LinkedIn voice-DM channel that beat cold email 27x, the pricing flip at customer 38, and the channel she'd skip if starting again. Told as told to Joaquín del Río, with the spreadsheet on the table.