Stories

In-depth founder interviews, MRR journeys and post-mortems, with the real numbers.

140 posts

Founder narrative

The month a $49 charge carried a $1,000 penalty at 54K MRR

A composite founder diary. A dormant $49 a month account resolved to a sanctioned jurisdiction after 26 successful charges. The statutory maximum reads as $9.8 million, the real base is $26,000 or $637, and the 40.8x gap turns on one condition buried in OFAC's own definition of voluntary.

10 min read61
Founder narrative

The month my Stripe 1099-K said I earned $33,082 more than I did, at $51K MRR

A composite founder diary. My Stripe 1099-K reported $561,300.00 in a year my bank received $528,217.80. The form was right: 26 CFR 1.6050W-1(a)(6) defines the reportable amount as gross 'without regard to any adjustments for ... fees, refunded amounts or any other amounts.' Here is the $33,082.20 reconciliation, why the $20,000 threshold everyone quotes does not apply to direct card payments, and what typing Box 1a straight onto a return would have cost.

10 min read50
Founder narrative

The month a quality of earnings report halved my price at $49K MRR: a founder diary (2026)

A composite founder diary (2026): at $49K MRR a letter of intent valued my company at four times ARR, and eleven weeks later a quality of earnings report put the price at $1,162,960 instead of $2,352,000. Why ARR overstated my trailing twelve month revenue by $70,700, why the two year recurrence test killed most of my add-back list, and the line I had never once thought about: the market salary I never paid myself, which cost more than the revenue restatement, the add-back fight and the deferred revenue combined.

10 min read44
Founder narrative

The month I sent a DMCA takedown notice at $48K MRR: a founder diary (2026)

A composite founder diary (2026): at $48K MRR a competitor cloned eleven of the fourteen sentences on my landing page, comma splice included. A DMCA takedown notice got the page down in six days, and a counter notification put it back on the table on day nineteen. Why the CDN was the wrong recipient, why copying expression is actionable when copying features is not, and the arithmetic nobody publishes: ten to fourteen business days to file a lawsuit against a copyright registration that was averaging about four months.

10 min read70
MRR journey

Scoro Turned Its First Profit in 2025. Its Cash Fell 64% in the Same Year.

Scoro's filed revenue ran EUR 10.43M (2022) to EUR 16.62M (2025) and the group booked its first ever profit in 2025, EUR 374,000. The Estonian and UK filings reconcile to the euro, the register leaves the profit cell blank, the UK copy is an unreadable scan, and both aggregators on page one are high by 20% to 30%.

11 min read98