Author

Anya Petrova

First hire at $9,120 MRR: a SaaS founder's diary (2026)

A composite vertical-SaaS founder hit $9,120 MRR running entirely on four AI agents, then made her first paid hire in March 2026, not a developer, an operations contractor at $22/hr through Deel. The 60-day result: NPS +14, churn -1.2 pp, founder hours -11/wk. With the math, the agent she retired, and what she'd do the same.

June 20, 202613 min read274

Lessons

A 90-day post-mortem of a failed AI app launch

The app worked. The demo hit 140,000 views and 412 people signed up on launch day. Ninety days later: 11 paying users, ~$209 MRR, and an $8,000 monthly burn. This is the boring middle where AI products actually die: the retention cliff the launch hid, the month spent building the wrong thing, the five user calls that came too late, and the specific trap of an AI demo that's too good to be true.

June 17, 202614 min read255