MRR journey
Raising Prices on Existing Customers: My $18k MRR Diary
A bootstrapped founder raised prices at ~$18k MRR in 2026. The real 90-day ledger: who churned, who stayed, and the segmented plan that lifted MRR 16%.
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A bootstrapped founder raised prices at ~$18k MRR in 2026. The real 90-day ledger: who churned, who stayed, and the segmented plan that lifted MRR 16%.
Marta del Sol runs a one-person operations studio from Valencia and crossed $4,120 in MRR across nine clients, with three AI agents doing the delivery and a $612 monthly software bill. Here's the real arc: the underpricing she's embarrassed by, the month two clients churned at once, why her clients renew for the Friday report and not the robot, and the caveats she insisted we print next to every number.