Founder narrative
The month I switched to annual-first pricing at $32K MRR: a billing diary (2026)
A composite founder diary (2026): the month I rebuilt my pricing page around annual billing at $32K MRR. Why monthly billing was quietly leaking customers, what ChartMogul's 2024 data shows about annual retention (62% versus 41% for monthly), the discount and cash-timing tradeoffs, and why I defaulted new signups to annual instead of forcing everyone onto it.
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