#indie SaaS

Obsidian Revenue: Why the Estimates Run From $2M to $25M (2026)

Obsidian has never disclosed revenue, so 2026 estimates run from about $2M to $25M. Here is the sourced ledger, the pricing math, and the number that holds.

Todoist Revenue: The $100 Million Number Its Founder Calls Boring (2026)

Todoist has crossed $100M in cumulative revenue, fully bootstrapped, and its founder says the number is the boring part. A dated, source-typed revenue ledger for Doist, and what actually transfers from a 17-year customer-funded climb.

Ahrefs Revenue: The $257M Number It Let Slip (2026)

Ahrefs is a fully bootstrapped, nine-figure SEO business, but it has never published an official revenue figure. The one hard number it let slip, ~$257M, and the operator lesson behind it.

Buttondown Revenue: The $392K Number Justin Duke Stopped Publishing (2026)

Buttondown's founder Justin Duke is radically transparent about growth and profitability, but stopped publishing his revenue. The best estimate is roughly $392K a year and rising 61%. Inside the bootstrapped newsletter tool that hides its own number.

How FeedbackPanda Hit $55K MRR With No Audience

Arvid Kahl now teaches audience first, but FeedbackPanda hit $55K MRR in two years with no personal audience. Here is what actually drove the growth.

Bannerbear Revenue: How Jon Yongfook Compounded a Solo API the Slow Way (2026)

Bannerbear's first eight months earned about $400 a month. It took 16 months to reach $10K MRR and a patient year of technical tutorials to reach $27K. The real lesson of Bannerbear's revenue is the shape of the curve, not its size.

Testimonial.to Revenue: How a Boring Widget Beat AI

Testimonial.to revenue hit $800K ARR bootstrapped by one founder, out-earning his AI product PDF.ai four to one. Damon Chen's real numbers, and the lesson for 2026.

How Tally Makes Money Giving Its Forms Away Free

Tally reached $4.3M ARR in 2025, bootstrapped, by giving unlimited forms away free and charging just 2% of users. Why free is the growth engine, not the discount.

Marc Lou Sold the Shovel: How ShipFast Outearned His Startups

Marc Lou launched about twenty startups that mostly failed, then built ShipFast in a week and made $6,000 in 48 hours. A sourced look at how a Next.js boilerplate outearned everything he built for end users.

The $500K ChatGPT Wrapper: How Tony Dinh Shipped TypingMind Before It Was Ready

TypingMind launched five days after OpenAI opened the ChatGPT API and crossed $500,000 in revenue within a year. Here is what solo operators can copy from Tony Dinh's build-in-public playbook.

The $7,400 MRR SaaS She is Killing Anyway: a solo founder's diary (June 2026)

Naomi Tate built a quiet $7,400 MRR tool for solo bookkeepers, no paid ads, in 18 months. In June 2026 she sent the wind-down email. Not because she failed. Because her infra bill, her toddler, and her own client roster all added up to a different answer than the spreadsheet she started with.

I added Catalan to my SaaS and Barcelona conversions almost doubled. Italian flopped. A 60-day localization diary (June 2026)